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Cisco is closing a strategic gap in its CDN vision with the acquisition of ExtendMedia, whose content management software addresses multi-screen IP video delivery, but stronger back-office ties will ultimately drive Cisco’s competitive threat.
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Ericsson’s messaging to the analyst community centered on mobile broadband, a market opportunity “blessed” by tremendous traffic, ARPU and subscriber growth. How strongly is Ericsson positioned to benefit from this potential growth engine?
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Partnership momentum demonstrates growing industry confidence in the technical and increasingly commercial viability of advanced video advertising solutions, surprisingly benefiting addressable linear advertising formats more than others.
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AT&T launched its Domain Supplier program last September, slowly revealing vendors to support specific parts of its network. The most recent nod came in the IP/MPLS/Ethernet/ Evolved Packet Core domain. The winners were announced, but the losers…?
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With more cash and new management, Envivio hopes to solidify its multi-screen video headend leadership. Yet, the funding raises the perennial question about Envivio’s standalone sustainability, while raising management and supply chain concerns.
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Alcatel-Lucent claims its Micro-Architecture solution for Mediaroom can go to “11” (million potential subscribers). Yet, just like in “Spinal Tap,” execution is critical to success. The Cinergy customer endorsement proves the solution has legs.
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IPWireless has notched a second major infrastructure partner to advance interoperability and operator trials of IMB technology which offloads mobile TV streams from 3G networks. Can this evolving ecosystem improve mobile TV’s fortunes?
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As technology vendors respond to operator requirements for multi-screen video, the debate between centralizing or distributing video headend resources emerges. How should vendors position themselves to capture this emerging market opportunity?
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The back-office is proving to be a strategic entry point for SeaChange to win multi-screen deployments, with the StarHub win demonstrating the importance of the eventIS acquisition for driving adoption of SeaChange’s Intelligent Video Platform.
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SeaChange has introduced its architectural approach to multi-screen content delivery, yet market success hinges on cable operator adoption of IP video, which SeaChange is less able to influence than its multi-screen rivals.
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Motorola unveiled its multi-screen architectural vision, positing that it can provide video awareness for accelerating and scaling content delivery across multiple networks and devices without leveraging SDP assets or routing infrastructure.
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Huawei held its annual Global Analyst Conference towards the end of April in Shenzhen. While the company’s messaging continues to mature, it still managed to surprise with its take on the application market and new strategies in the enterprise.
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NDS and BlackArrow have allied to expand their market reach in North America, however NDS possesses limited traction in North America, questioning the immediate benefit it provides BlackArrow beyond leading the latest $20 million financing round.
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Juniper is jumping into video with its Ankeena acquisition, bolstering its longer-term competitiveness vs. Alcatel-Lucent and Cisco, although the benefits will not fully be realized until Ankeena’s technology is integrated into Juniper’s routers.
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Multi-screen content delivery is not the alchemy that will deliver ARPU gold. As revealed at the IPTV World Forum, it is an incremental extension of existing multimedia delivery environments, and variation in vendor approaches abound.
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SeaChange has improved the competitiveness of its on-demand video server (ODVS) offering, with platform density gains and integrated support for multi-screen delivery, but can it successfully evolve its VoD roots into a full CDN proposition?
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Alcatel-Lucent is evolving its approach to enabling multimedia solution delivery by exposing existing headend and service assets; partners Microsoft, Concurrent and Edgeware may soon find their existing relationships less beneficial.
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The IPTV middleware replacement cycle is underway, and a key component of long-term competitive success will be driven by whether vendors and their operator customers decide that IPTV applications should be either “disposable” or “sticky.”
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As the advanced video advertising market takes early steps towards maturity, systematically tracking adoption and market readiness is a competitive imperative for digital media infrastructure vendors; we provide a tool to meet those needs.
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