Acme Packet
Acme Packet continues to set benchmarks for SBC performance and functionality. The company’s momentum is threatened only by an industry shift toward an approach that embeds session management and security functions into routers or media gateways. (9/15/2009)
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Alcatel-Lucent
Alcatel-Lucent’s application enablement strategy is a well-rounded approach to appeal simultaneously to the often divergent interests of operators and their partners. The strategy is well-positioned to yield positive results in 2010. (10/20/2009)
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AudioCodes
AudioCodes is effectively weathering the global recession that has damped the overall VoIP market by leveraging its low-level technical expertise to explore new product categories, such as high definition VoIP and IP-to-IP transcoding. (10/19/2009)
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BroadSoft
Controlling more than 50 percent of the overall hosted VoIP application server market provides BroadSoft with the ability and resources to fend off new challenges in a quickly evolving segment of the telecommunications market. (8/18/2009)
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Cisco
Now relying on third parties for IMS-based session control equipment, Cisco will need to be especially nimble to ensure customers do not make wholesale replacements of its softswitch-based VoIP and multimedia equipment. (12/21/2009)
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Comverse
From all public indications, 2009 was a transition year for the IP communications product portfolio within Comverse. Consequently, the former Netcentrex business unit will need to demonstrate market momentum in 2010. (2/25/2010)
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Ericsson
Ericsson maintains one of the most complete carrier routing and transport portfolios on the market today. Nevertheless, the fact that nearly all of the gear has come via acquisition in the past three years gives the portfolio a disjointed feel. (3/3/2010)
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GENBAND
GENBAND enters 2010 with a refreshed SBC portfolio and strategy that effectively leverages complementary products in the company’s portfolio, such as session control equipment and media gateways. (11/30/2009)
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Huawei
Huawei boasts an IP services product portfolio that matches its largest rivals in terms of breadth and depth. As the company gains additional notoriety in western regions, its IMS and SDP solutions will increase market share. (12/21/2009)
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Italtel
Italtel in 2010 will look to leverage its respected service integration operations and capabilities to add differentiation to its NGN and IMS product families, as well as equipment from strategic partners. (1/25/2010)
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MetaSwitch
MetaSwitch is wisely executing its growth strategy at a cautious pace. The company should continue to leverage its success in the North American IOC market to finance carefully measured assaults into new market segments and geographies. (9/15/2009)
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NextPoint
Following through on strategic initiatives first revealed at the formation of the company, NextPoint streamlined much of its organization – especially on the fixed side – to focus on emerging opportunities in the mobile session management space. (9/17/2008)
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Nokia Siemens Networks
NSN practices what it preaches by converging its assets around a unifying strategy. NSN’s Network of One vision, though not particularly unique, aligns the company’s strategy with the direction of the telecom industry. (12/11/2009)
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Nortel
With most of Nortel’s product divisions either sold off or in the process of being sold, it’s just a matter of time before a buyer is found for the company’s Carrier VoIP & Applications Solutions (CVAS). (9/14/2009)
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Sonus Networks
After completing its cost-cutting activities in summer 2009, including a significant headcount reduction, Sonus enters 2010 a little leaner than in the past but focused on jumpstarting its product innovation efforts. (2/1/2010)
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Sylantro Systems
In addition to ending the 10-year-run of a standalone hosted VoIP application server maker, Sylantro’s acquisition by BroadSoft marks a significant alteration of the competitive landscape of the hosted multimedia application server market. (1/13/2009)
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Taqua
Taqua continues to win class 5 replacement opportunities though not at the same rate it saw last year and is looking for some revenue boost from new enhancements and partnerships targeted toward the mobile side of the service provider business. (8/11/2009)
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Tekelec
Tekelec is executing well during these difficult economic times, continuing its focus on the signaling and session control, performance monitoring and mobile messaging markets to derive revenue and growth through international expansion. (8/26/2009)
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Thomson
If Thomson is to emerge out of its financial restructuring a competitive threat in the softswitch and IMS markets it needs to duplicate its recent success at Bouygues Telecom in pairing the Cirpack VoIP gear with components from the company’s IPTV portfolio. (8/14/2009)
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Veraz
Similar to other VoIP suppliers, Veraz’ efforts to expand its C5 replacement business has been negatively impacted by the global recession and changing PSTN replacement policies. Veraz is wisely compensating by strengthening core product families. (9/15/2009)
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ZTE
With the IMS and SDP market shifting in focus toward mobile operators in 2010, ZTE will be in a strong position to improve its positioning in these categories by leveraging its penetration among mobile operators. (12/10/2009)
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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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