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What is in a Company Advisor

Company Advisors provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses.
Updated every four months by our analysts, you are guaranteed to get the latest outlook for the company.

The Company Description gives you an up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes:
• Main product lines
• Important partnerships
• Key clients
• Recent sales wins
Does the company have the technology, products & services and management team needed to compete in its markets? Our analysts give their assessment with the Current Perspective rating.
The Market/Sales Strategy sections look at the company’s value proposition and key differentiators.
A thorough analyst peer review process for reports ensures that our company Strengths & Weaknesses section has meaningful information for you.
Experienced analysts provide insightful Recommended Actions for competitors and end users.

The Company Ratings section provides the Status, Momentum, and Future Vision regarding all segments of the market in which the company competes.  Please see the chart below for a detailed guide to our ratings.

 
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Guide to Current Analysis Company Ratings
Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the compnay against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.
All Markets
Telecom Infrastructure
Broadband Infrastructure
Carrier Infrastructure
Digital Media Infrastructure
IP Services Infrastructure
Optical Infrastructure
Telecom Infrastructure Services
Wireless Infrastructure
Enterprise Technology and Software
Data Center
Enterprise Communications
Enterprise Network Systems
Enterprise Security
Contact Center Solutions
Application Infrastructure
Business Telecom Services
Business Network Services - U.S.
Internet/Managed Services - U.S.
Business Telecom Services - Europe
Wholesale Telecom Services
Telecom Services - Asia
Enterprise Mobility - U.S.
Enterprise Mobility - Europe
Consumer Telecom Services
U.S. Wireless Research Portal
Wireless Services - U.S.
Mobile Devices
Digital Home - U.S.
Consumer Broadband Services - Europe
Wireless Services - Europe


 
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