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We enable sales teams, marketing professionals, product managers, and executives to quickly anticipate and respond to competitor threats. |
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Deliberate & Decide
Alternative responses are discussed, and a decision is made about how to respond. Resources are allocated to ensure a fast, consistent, and effective response.
Best Practice: Escalation
Escalation practices are standard operating procedures that guide performance and response to external events. These serve to direct company actions, and often become the way business is done. Escalation practices provide clear descriptions of who is responsible for certain actions within appropriate time frames in response to critical events such as the introduction of a new product by a key competitor.
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