| Current Analysis helps clients beat the competition by providing continuous, in-depth competitive intelligence.
We enable sales teams, marketing professionals, product managers, and executives to quickly anticipate and respond to competitor threats. |
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Respond & Engage
During this stage, directives are issued, specific action is taken, and the organization is engaged to execute on the response plan.
Best Practice: Call Scripting
All enterprises struggle to present a unified face to the market. Scripts are key tools for achieving this goal. Pre-scripted competitive response messages for customer-facing personnel such as direct sales, customer service, and contact centers enable an enterprise to stay on message.
Most often, the scripts are created by experts in competitive response and marketing communications. Scripts are developed within a peer review process, and can require advice on legal constraints if they make claims about a competitor's product.
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