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COMPLIMENTARY ADVISORY REPORT
| November 3, 2008 | Business Telecom Services - U.S. | Advisory Report | Analyst: Dustin Kehoe, Principal Analyst, Business Telecom Services Europe By most accounts, the BT-HP alliance has been successful. Four years into it, the duo has signed over 70 deals (up from 41 customers announced in August 2007) and generated around $3.3 billion in sales order value which has more than doubled over the past 15 months. The alliance’s largest customer is now Proctor & Gamble which has a $600 million contract and prior to this Anglo American at $450 million signed in May 2007 was the biggest contract. Unlike ‘marriages of convenience’ between a large systems integrator and major telecom service providers which are ad-hoc and based around a single deal, the BT/HP alliance can point to a mature relationship. They have developed a uniform methodology to work with each other, partners, and customers (and in some cases competitors) and invested significantly in offering integrated customer portals. This advisory reviews this relationship, some of its underlying success factors, and considers the challenges and opportunities ahead. Click here to download report (275KB PDF)
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