2010: The Rebound Year for
Mobile Device Semiconductors and Increased Competitive Intensity

| January 26, 2010 | Mobile Device Silicon | Advisory Report
| Analyst: Ron Westfall, Research Director, Silicon

2010 promises to be a rebound year for the overall mobile device silicon market. After enduring steep challenges during the global recession of 2008-2009, the mobile device semiconductor market segment is poised to experience double-digit growth rates during 2010, leading the way in a recovery within the worldwide semiconductor market. Burgeoning global uptake of mobile devices, including high-end smartphones and entry-level handsets within developing regions and inventory corrections from the last half of 2008 and most of 2009, directly correlates to the budding recovery within the mobile device silicon market segment.

The competition among mobile device silicon vendors will intensify during 2010 as a result. Key trends in the mobile device silicon space include robust debates regarding discrete architectures versus integrated architectures, the potential evolution of “superphones”, the trending toward ARM processor-centric mobile PC-related technologies, the growing importance of embedded software development cycle management for system-on-a-chip (SoC) designs, expansion of dual-mode technologies and the ongoing expansion and diversification of new and enhanced applications are among the key trends expected during 2010.

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