How a Current Analysis
Market Advisor can help you
Our analysis goes beyond typical market sizing estimates, to examine overall trends and how competitors are shaping the market. |
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Better understand the competitive landscape of your market |
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Get the latest on what events and trends are shaping a market |
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Make more informed investment decisions or recommendations |
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 Go to | Product Advisors | Company Advisors | |
| How to Purchase Reports Online |
| An individual Market Advisor is priced at $495. Purchasing and downloading reports online is quick and easy, and you will have immediate access to reports upon purchase. |
| Steps |
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Review the license agreement prepared by our lawyers.
The license grants rights to a single user for internal business or personal use only. Please contact us regarding licenses for enterprise-wide use, external use, and reprint rights. |
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Select the reports you wish to purchase by clicking the "Purchase " button just below the report name and description. |
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Follow the checkout steps on our secure e-commerce site.
We accept the following credit cards:
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Once your credit card is confirmed, you can download the reports.
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Reports are in a PDF format. We recommend you view the reports with the latest version of Adobe Acrobat Reader |
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| Download Sample Market Advisor |
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| More Information |
| For more information on Market Advisors contact us at:
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| What is in a Market Advisor |
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Updated every six months, Market Advisors provide a unique tactical look at the competitive landscape in a market, and the events and trends that are shaping it. |
The Market Definition section gives you a quick, but thorough description of
the market segment and what types of products and services are included. |
In their Market Review, our analysts identify the most significant events shaping a market including:
• Product rollouts
• New service offerings
• Significant M&A activity
• Corporate announcements
• Regulatory events such as FCC rulings
• Impact of court judgments |
You will read what will be responsible for growth and decline in the Near-Term Market Drivers section,
including analysis of the prospective impact of events. |
| Continuing in the Long-Term Market Driver section, the focus is on competitive, technological, and customer issues. What features will customers (e.g., service providers, enterprises, consumers) require in the future, and how that impact the market. |
In the Market Ratings table (see metrics used below), you get an at a glance look at the players in a market, and how each compares to their competitors in key areas. |
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| Current Perspective |
Overall company assessment relative to competitors in the market. |
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Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost) |
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Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future. |
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Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable. |
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Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy). |
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Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months. |
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| Status |
Relative position of the company against its competitors. |
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Mature: In business long enough to have legacy product/ service base, and stable customer base. |
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Established: Stable product and/or service base – and stable customer base – can survive market turmoil. |
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Emerging: Delivering actual product but still a relatively small player in the market. |
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Startup: Pre-product or service. |
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| Momentum |
General direction of the company relative to others in the industry. |
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Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz. |
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Positive: Gaining market share, gaining positive perception among market watchers (investors, customers). |
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Neutral: Holding steady, no real gain or decline in market movement. |
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Negative: Beginning to lose market share and market leadership (perceived or actual). |
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Very Negative: Steep decline in market share or industry leadership (perceived or actual). |
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| Future Vision |
How well the company understands the direction of the market, including customer requirements, business and social changes and innovation. |
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Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets. |
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Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market. |
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Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring. |
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Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s). |
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Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements. |
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