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Consumer Services Europe Current Analysis is excited to announce the launch of a new research offering, Consumer Services Europe. The new service represents the integration of the European wireless and fixed services teams, and will be giving more research energy to the emerging area of fixed-mobile services, including multi-play, bundles and converged services.
Europe’s new ‘integrated operators’ are now exploring the competitive opportunity for multi-service provision in a bid to improve the customer base quality, lifetime longevity and nurture ARPU, whilst simultaneously reducing service provisioning costs (distribution, support and marketing). Multi-service provision is now a strategic urgency, but it’s proving tricky to get right. Everyone’s working on it, but no one has really ‘cracked’ it, yet. Consumer Services Europe will monitor the progress, flagging success stories, value-added innovation, best practice and disruptive behaviour along the way, as well as ongoing evaluation of key new service launches across the entire communications field. Consumer Services Europe includes analysis of major service launches, trends, and industry events in the form of structured Competitive Intelligence Reports, Product Intelligence Reports, and Show Updates from trade shows and vendor events. Longer, free-form Advisory Reports are also created to assess major market shifts. Company and Market Assessments provide context to events and help identify the strengths and weaknesses of competitors. A Product Assessment class charts the development of key service provider mobile portals across Europe. Current Analysis clients subscribe to CurrentCOMPETE to help in the planning stage (product planning and strategy managers), the decision and rollout stages (product and marketing managers), and sales execution (sales managers, field sales representatives, and merchandising managers). CurrentTRACK Europe Complementing our CurrentCOMPETE Consumer Services Europe analysis, Current Analysis offers the CurrentTRACK Mobile Broadband Europe service providing detailed information and analysis on the mobile broadband portfolios of 60 national operators across 17 European countries across both consumer and business markets. The service assesses the current state of mobile broadband services and tracks recent changes, highlighting key competitive differentiators, fresh innovation, and lessons learned.
ANALYSTS
WHAT WE COVER
NEW COMPETITIVE INTELLIGENCE The Current Analysis CurrentTRACK Mobile Broadband Europe service provides detailed information and analysis on the mobile broadband portfolios of 60 national operators across 17 European countries across both consumer and business markets. The service assesses the current state of mobile broadband services and tracks recent changes, highlighting key competitive differentiators, fresh innovation, and lessons learned.
The Mobile Broadband Europe service offers a quick-access view of the fast changing mobile broadband competitive landscape and enables customers to more effectively respond to competitive threats and opportunities. This product will answer the following questions:
For each country tracked, two key components are provided:
Click here for more information. Click here to download brochure (PDF).
Triple Play is now a service reality in Europe, but how are commercial services shaping up, and where is the differentiation coming from? The new Current Analysis Triple Play Tracker Europe monitors the evolution of the 12 leading broadband, voice and TV bundles in Europe, from providers such as BT, Free, Telefonica, Deutsche Telekom and more. Triple Play is a strategic necessity, and arguably the best opportunity for network providers to escape the ‘dumb bit pipe’ syndrome and emerge as multi-service providers to the home. Against a backdrop of heightened regulatory demands, disruptive technologies and the decline in traditional revenues, network operators are turning to Triple Play to revitalise their declining business models – with positive results. Triple Play customers currently deliver up to four times the ARPU of broadband-only customers, with significant value-added up-sell opportunities from VoD and catch-up TV, to online storage, parental control and security.
Current Analysis has created an online tracker tool that monitors the market leading Triple Play services, together with 21 regularly updated metrics spanning areas such as pricing, value-add, uptake and exclusive content. Each service is rated, with values for competitiveness, innovation and momentum, together with snapshot analysis identifying best practice, bundling and pricing trends. The Tracker will be updated four times a year, just after the company quarterly results announcements in order to give readers the most current and accurate picture of recent Triple Play service developments. Delivered via our web-based platform CurrentCOMPETE™, the Current Analysis Triple Play Tracker provides a critical intelligence overview of the way Triple Play services are shaping up in practice; not theory, but a view from the ground. Click here to download brochure (PDF) Product Assessments Mobile Portals Europe
It’s never been a more exciting moment for mobile data and content. After years of consumer indifference, mobile data usage is starting to see signs of life, with monthly exponential increases in both data and content consumption. The stage is set for a mobile portal revival. Data pricing and international data roaming pricing are now falling around 30-50% year-on-year, go-faster HSPA is re-defining consumer expectations of ‘mobile broadband’ speeds, and operators’ new ‘access model’ marketing strategies have produced a new generation of voice-and-data, and data flat-rate data packages. Service providers are keen to retain their dominance in this space, but the prerogatives of ‘co-opetition’ with Internet players such as Google and Yahoo! have forced a revision of priorities.
What will become of the mobile portal? This new Current Analysis Product Assessment class charts the development of the key Service Provider mobile portals across Europe; Vodafone live!, T-Mobile’s Web’n’Walk, Planet3, Orange World and O2 Active, with a focus on functionalities and features. Competition in this space is no longer merely a question of the breadth and variety of the portal content menus. Marketing science has arrived, and new influences in the areas of personalization, self-customization, mobile advertising, location-based recommendation, search and behavioural targeting are all new areas of competitive differentiation. In particular, these Product Assessments offer insight into: • The increasing use of operator-led content recommendation based on the user’s historical purchasing history.
COMPLIMENTARY COMPETITIVE INTELLIGENCE
Follow the links below to read free newsletters, highlights, analyst news flashes, telebriefing replays, and samples of recent Current Analysis Competitive Intelligence from the Consumer Services Europe module. Telekom Austria Tackles Integration of Fixed and Mobile Units - 2/25/2010 Mobile World Congress 2010: Telefonica Thinks Outside the Box with 3Gbox Cloud Storage Concept - 2/17/2010 Mobile World Congress 2010: T-Mobile Talks Up Free LBS, but Premium GPS Navigation - 2/17/2010 Mobile World Congress 2010: Operators Please Developers with Wholesale Applications Community - 2/16/2010 Mobile World Congress 2010: Orange HD Voice Represents a Longer-term USP with Short-term Question Marks - 2/16/2010 Is IPTV Dead? - 12/10/2009 The Emergence of Qualitative Mobile Broadband FUPs: A Transparency Problem in the Making - 12/3/2009 T-Mobile and Orange Plan 50:50 Joint Venture in the UK - 9/8/2009 Roaming Innovation: 3 Austria’s ‘Holiday All Inclusive’ Multi-Service Bundle - 8/3/2009 Virgin Media Ties Quad Play Together with Own-brand Netbook Offer - 7/17/2009 Vodafone UK Launches First European Femto with a Clear, Simple (and Useful) Proposition - 6/23/2009 Mobile Broadband: Dealing with Heavy Users - 6/10/2009 Nokia Ovi Store Launches, Badly - 5/27/2009 Mobile Broadband: How and Why - 5/22/2009 Marketing In A Recession: BASE Stages Radical Portfolio Transformation - 4/21/2009 Vodafone Stakes Leadership with DRM-free, Dual-downloadable Music - 3/12/2009 Mobile World Congress 2009: T-Mobile Hits All Bases with Multiple Widget Stores - 2/19/2009 Mobile World Congress 2009: Orange Unveils ‘Orange Care’ Roadmap - 2/18/2009 Mobile World Congress 2009: Microsoft Unveils ‘Windows Phone’ Concept; Too Little, Too Late - 2/17/2009 Mobile World Congress 2009: Nokia Unveils Ovi Store – More Than Just Another App Store - 2/17/2009 Mobile World Congress 2009: Orange Proliferates Application Storefront Options to Exploit the Long Tail - 2/17/2009
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The Current Analysis CurrentCOMPETE coverage of consumer telecom services in Europe is designed to reflect the intelligence requirements of the 21st Century services industry, driven by a new breed of ‘total communications providers’. All of Europe’s top Tier 1s and many Tier 2s have now structured their formerly diverse fixed and mobile units down consumer-centric lines, with a single customer-facing business for consumers and enterprises respectively. 
Product Assessments
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