The Current Analysis CurrentCOMPETE coverage of consumer telecom services in Europe is designed to reflect the intelligence requirements of the 21st Century services industry, driven by a new breed of ‘total communications providers’. All of Europe’s top Tier 1s and many Tier 2s have now structured their formerly diverse fixed and mobile units down consumer-centric lines, with a single customer-facing business for consumers and enterprises respectively. Europe’s new ‘integrated operators’ are now exploring the competitive opportunity for multi-service provision in a bid to improve the customer base quality, lifetime longevity and nurture ARPU, whilst simultaneously reducing service provisioning costs (distribution, support and marketing).
Multi-service provision is now a strategic urgency, but it’s proving tricky to get right. Everyone’s working on it, but no one has really ‘cracked’ it, yet. Consumer Services Europe will monitor the progress, flagging success stories, value-added innovation, best practice and disruptive behaviour along the way, as well as ongoing evaluation of key new service launches across the entire communications field.
Consumer Services Europe includes analysis of major service launches, trends, and industry events in the form of structured Competitive Intelligence Reports, Product Intelligence Reports, and Show Updates from trade shows and vendor events. Longer, free-form Advisory Reports are also created to assess major market shifts. Company and Market Assessments provide context to events and help identify the strengths and weaknesses of competitors. A Product Assessment class charts the development of key service provider mobile portals across Europe.
Mobile Broadband Europe Tracker
Complementing our CurrentCOMPETE Consumer Services Europe analysis, Current Analysis offers the CurrentTRACK Mobile Broadband Europe Tracker service providing detailed information and analysis on the mobile broadband portfolios of 60 national operators across 17 European countries across both consumer and business markets. The service assesses the current state of mobile broadband services and tracks recent changes, highlighting key competitive differentiators, fresh innovation, and lessons learned.
Critically, the Mobile Broadband Europe Tracker service offers a quick-access view of the fast changing mobile broadband competitive landscape and enables customers to more effectively respond to competitive threats and opportunities. This product answers the following questions:
- How prevalent are ‘unlimited’ plans, and how are operators positioning them?
- How are operators bundling WiFi with cellular, to what effect, and how prevalent is this practice?
- What kind of VoIP and tether policies are at play, and how are these evolving?
- How are operators bundling mobile and fixed broadband, and how does the hardware (netbook, USB modem, laptop, MiFi) component play into this?
- How are operators marketing value-add and quality of service for mobile broadband?
- What do new LTE services look like, and how are they being marketed?
- How are operators differentiating their services, both from either other, and across segments (consumer and small business)?
- How are operators bundling software and hardware with mobile broadband?
- How differently are Central and European markets evolving?
- How quickly are mobile broadband prices per GB falling across Europe, and how does this ballpark compare to the market’s DSL pricing level?
For each country tracked, two key components are provided:
- A market summary
- Details of the specific mobile broadband plans
Click here for more information on the Mobile Broadband Europe Tracker.
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